Course Overview

The Applied Entrepreneurship Course is a small business master-class, delivered online, with an accompanied McGraw Hill published textbook. Eight modules span one semester of learning, concluding with a final project where students build, and then present, a business plan.

Included in this entrepreneurial education program:

Streaming Video Content: Video lectures and entrepreneurial interviews accompany each of the textbook chapters, aligning with each module topic.

Running Case Studies: Small business cases where students study two unique small businesses. The course material details the life cycle of these businesses, from idea generation through exit strategy.

Assignments: Essays that reinforce the concepts covered in each module. Every assignment builds on existing material to assist the student in developing the final project- a business plan and pitch presentation.

Course Visualization

To visualize the course layout, the following provides an outline of how the course flows. Each module builds on prior ones and follows a repeating pattern of running case studies, lectures, textbook reading, video interviews, and assignments.

An online course presented as a “Netflix-like” interactive series. This semester long course, used in AACSB accredited MBA programs, allows students to learn entrepreneurial concepts, strategies, and skills in a format that is engaging and entertaining. The curriculum, built on video lectures, interviews, interactive case studies, and text book assignments, culminates with students creating business plans and delivering business pitch presentations.

GOAL

To encorporate all of the business classes the students have taken and teach them how to combine the discipline and incorporate it to build a business plan.
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ASSIGNMENTS

Assignments consist of essays questions designed to reinforce concepts and help develop the main sections of the final project, a Business Plan.
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MODULES

The course is structured into eight modules covering one semester of concepts and classroom material.
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RUNNING CASE

One published case study and one classroom created case is analyzed in each module.
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VIDEO INTERVIEWS

A web series created to provide real life case studies from entrepreneurs connecting to the course material.
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LECTURES AND TEXTBOOKS

Video lectures for every module connect the concepts presented to the running case, interviews, and textbook.

Interested?

Contact us to discuss the Applied Entrepreneurship Course for your academic program.