Streaming Video Content: Video lectures and entrepreneurial interviews accompany each of the textbook chapters, aligning with each module topic.
Running Case Studies: Small business cases where students study two unique small businesses. The course material details the life cycle of these businesses, from idea generation through exit strategy.
Assignments: Essays that reinforce the concepts covered in each module. Every assignment builds on existing material to assist the student in developing the final project- a business plan and pitch presentation.
To visualize the course layout, the following provides an outline of how the course flows. Each module builds on prior ones and follows a repeating pattern of running case studies, lectures, textbook reading, video interviews, and assignments.
An online course presented as a “Netflix-like” interactive series. This semester long course, used in AACSB accredited MBA programs, allows students to learn entrepreneurial concepts, strategies, and skills in a format that is engaging and entertaining. The curriculum, built on video lectures, interviews, interactive case studies, and text book assignments, culminates with students creating business plans and delivering business pitch presentations.